Bitcoin Consulting for Businesses and Individuals.

Founder of Bitcoin&
Economist turned bitcoin consultant.
Guiding businesses to integrate bitcoin & individuals to understand it.
I lived through one of the harshest economic and monetary crises in modern history.
Friends, family, and neighbors lost their life savings - their wealth taken by a system that failed them. A currency devalued by over 90%. A banking system that collapsed under its own weight.
Witnessing this left me questioning why it all happened.

This 100,000 Lebanese Pound (LBP) note, once worth $66, is now just $1.11.
As I searched for answers, I discovered Bitcoin. With a background in economics, I was drawn to its foundations in Austrian economics.
I learned that money could and should exist beyond the control of central banks and governments - that it is essentially a technology that has been emerging and evolving in societies for millennia, contrary to what we knew about state-imposed currency.
It showed me that even within a rigged system, there is a silver lining. A tool that could one day empower 8 billion people to truly own their money. That allows anyone on earth to exchange value without permission and save the fruit of their labor with no interference.
My learnings, on top of my life's experiences, directly equipped me to view it as a lifeline. Bitcoin gave me a purpose. A new way to serve.


It gave me the ability to save for the first time. My discipline improved drastically. My world view turned upside down. The learning journey alone pushed me to level up in so many fields I hardly recognized myself anymore.
Yet, I hesitated to act on this passion. I had the knowledge - even earning a Master's in "Blockchain & Digital Currency" - but lacked the skills, the confidence, and the courage to step away from a traditional career path to pursue a dream as bold as Bitcoin.
I worked as an accountant with a startup, briefly in economic advisory for a Big Four, and as a business analyst for a blockchain gaming company.
By mid-2023, for many reasons, I burned out. Crippled with anxiety, fear, and a goal in sight I was terrified to chase.
After taking some time to reset, I began filling the gaps in my knowledge and skills.
I kept studying. Until I couldn't evade this reality anymore:
"Dwelling in theory and planning wasn't going to take me anywhere."
So, I took a leap of faith.
I started teaching small business owners in Lebanon about Bitcoin's importance. At the same time, I worked with Bitcoin-focused founders on growth - helping them reach beyond the Bitcoin echo chamber into the traditional business world.
But Bitcoin& was always meant for something else.
So I made a choice.
That was the beginning of Bitcoin& as it exists today.
As I believe Bitcoin will help the world for the better, my underlying mission is to help Bitcoin grow and achieve its full potential.
Its growth depends on three things:
#1 - The number of businesses integrating and using Bitcoin
#2 - The success of Bitcoin-focused companies
#3 - The number of individual Bitcoin users
Bitcoin& was built to contribute to all three. But as the mission sharpened, I made a deliberate choice to focus where my skills, experience, and impact are greatest: #1 and #3.
Businesses that integrate Bitcoin create real infrastructure for adoption. Individuals who understand and use Bitcoin become the foundation that sustains it. These two are inseparable - and they are where Bitcoin& is entirely focused.
About #1: Businesses integrating and accepting Bitcoin are the true gateway to mainstream adoption. Helping companies overcome the hurdles of integration accelerates adoption at scale - while giving them a new customer experience, freedom in transactions, and an alternative way to save in a currency that respects property rights without discrimination.
About #3: Most individuals who are curious about Bitcoin never act on it. Not because they don't want to - but because the information is noisy, the tools feel intimidating, and the stakes feel high. Practical, hands-on guidance removes that barrier. When individuals understand Bitcoin and use it with confidence, adoption compounds.
Bitcoin& exists at the intersection of both.
Bitcoin is for everyone.
For a new & better future,
